BASES Masterclass Webinar Series: The Innovator’s Guide to Brand Extendibility - NIQ
Webinar

BASES Masterclass Webinar Series: The Innovator’s Guide to Brand Extendibility

Webinar

BASES Masterclass Webinar Series: The Innovator’s Guide to Brand Extendibility




  • What are the benefits of extending an existing brand to a new category
  • Good and not-so-good reasons for considering brand stretch
  • Case study: brand stretch in action