The past two years have shone a light on the importance for the beauty industry to engage more directly with Black consumers, and rightfully so, as Black consumers are highly engaged with the beauty space.

As a result, the industry has focused on increasing representation and listening to the concerns of Black consumers. Although we are seeing growth across all key categories, cosmetics, nail grooming, and facial skincare remain opportunity areas for further engagement.   

Learn more about the importance of the Black beauty consumer by downloading our full report (38 slides) today.