The Black beauty consumer 2022


The Black beauty consumer 2022

The past two years have shone a light on the importance for the beauty industry to engage more directly with Black consumers, and rightfully so, as Black consumers are highly engaged with the beauty space.

As a result, the industry has focused on increasing representation and listening to the concerns of Black consumers. Although we are seeing growth across all key categories, cosmetics, nail grooming, and facial skincare remain opportunity areas for further engagement.   

Learn more about the importance of the Black beauty consumer by downloading our report today.

View the sample report

Meet the expert

Cortney Charleston

Associate Client Director, NielsenIQ Beauty Vertical

Cortney Charleston is an Associate Client Director in the NielsenIQ Beauty Vertical, working with manufacturers of Cosmetics and Hair Care products to improve their market outcomes through data-driven decision-making. 

Prior to this, Cortney served on Nielsen’s Multicultural Growth & Strategy team. His primary responsibility was to provide multicultural insight to emerging clients and facilitate their path along their multicultural journey and aid in strategy formation. He was also, via Nielsen, previously an analytic partner to the Coca-Cola Company supporting Still beverage (water, sports drink, tea, coffee) category managers and brand managers for vitaminwater, smartwater and POWERADE. 

Cortney is a University of Pennsylvania alum, earning a B.S. in Economics from the Wharton School and a B.A. in Urban Studies from the College of Arts & Sciences. 

View “The conversation continues: The beauty industry’s role in supporting black consumers”

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