Consumers are facing rising prices on essentials such as groceries, utilities, and gas.

According to a recent NielsenIQ survey, 97% of consumers reported that they would be concerned if prices were to rise in the next 12 months. These inflationary pressures are causing shoppers to make mindful decisions about how they spend their money.

Consumer behavior is shifting in reaction to these pressures, which can been in the beauty and personal care category as the divergence between dollar growth and unit decline grows.

Learn more about inflation in the beauty and personal category by downloading our full report (23 slides) today.