Beauty and personal care is a key category for the LGBTQIA+ community. Per a recent NIQ survey, 10% of US households consider themselves to be LGBT, another 18% consider themselves allies.

Self-expression is a value held by many in the community, and beauty products help promote this idea through the category’s diversity of products and innovative nature. The LGBTQIA+ community is made up of people from a wide variety of backgrounds, spanning all ages, ethnicities, household sizes, and incomes and these differences impact spend on beauty.

Learn more about the LGBTQIA+ community by downloading our report today.