Beauty behavior through the generations


Beauty behavior through the generations

It’s no surprise that beauty consumers of different generations have different beauty preferences. Gen Z, Millennials, Boomers, and Traditionalists skew very differently in their beauty preferences. NIQ data explores what these exact preferences are and which brands activate correctly to their target age audience.

Learn more about generational preferences in beauty and personal care by downloading our full report (43 slides) today.

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Meet the expert

Michele Navarro

Client Director, NielsenIQ Beauty Vertical 

Michele Navarro is an Account Director with 30 years of experience at NielsenIQ, a consumer and market intelligence company that empowers business decisions via tools and services focused on deep and fast insights. She works with CPG manufacturers within the Beauty Vertical. 

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