Analysis

Testing Theme js

Analysis

Testing Theme js



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Alcoholic beverage manufacturers and suppliers are facing a new array of challenges across Western European markets including evolving consumer trends and market threats such as the increase in cost of living.  

Understanding how consumers are responding to the headwinds and identifying the green-shoot opportunities as markets recover will help brands build winning strategies. 

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“Many holiday shopping decisions will be guided with a priority on what consumers could enjoy in their home.”

Lauren Fernandes, Director, Intelligence Unit, Nielsen IQ.