Testing Ninja Forms and MSD


Testing Ninja Forms and MSD

Separately, we set the standard.
Together, we raise the bar.

NielsenIQ and GfK together offer the world’s most complete and clear view of consumer buying behavior.

“We are incredibly excited as we combine the strengths of these two great companies to create the future of consumer intelligence. This powerful combination will create an unmatched breadth and depth of global information, analytics, and consumer insights to drive even better solutions for our customers.

Most importantly, the combination of employees across both companies brings a culture of relentless pursuit of innovation and integrity as we continue to be the gold standard of quality in the industry.”

Jim Peck, CEO

We are proud to announce that the merger between NIQ and GfK is now complete, creating the world’s preeminent consumer intelligence company.

We’re thrilled to come together as one company, but we’re most excited about what we can do for retailers and manufacturers around the world. NielsenIQ and GfK together offer the full view of consumer behavior.

Our combination is powered by more…

  • More consumers, channels, categories and geographies
  • More actionable insights
  • More innovative technology platforms 
  • More opportunities to understand what people want
  • More predictive analytics
  • More omnichannel coverage
  • More expertise and thought leadership
  • More opportunities for growth


NIQ+GfK is the largest consumer intelligence provider in the world, with unrivaled global coverage   

Total Store Measurement 

Bringing together FMCG and technology and durables measurement is a powerful combination that opens a view to the full view of omnichannel.


First-movers in cloud-based, AI-driven technology platforms

Relentless focus on clients

Unified by a relentless dedication to driving growth

Gold standard

Backed by data science and nearly 200 years of combined expertise

The best

A diverse team with one goal—show the world what people want.

Read the press release

Visit NielsenIQ

Visit GfK

Thought leadership
Thought leadership


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Have a question? Contact us.

Learn how you can get the full view.