How broad is NIQ + GfK’s global reach?

We are now the largest consumer intelligence provider in the world, with 40,000 associates working across 100+ countries. No other consumer intelligence company in the world can rival our true global coverage and capabilities.

What is NIQ + GfK’s omnichannel advantage?

The combination of platforms and omnichannel measurement technologies will provide a harmonized, granular, and consistent view of consumer behavior across channels and categories. We operate the largest e-commerce consumer panel in the U.S. and the only e-receipt panel in Europe to connect ‘online + offline’ trends at the consumer level.

What is NIQ + GfK’s technology advantage?

Both NIQ and GfK boast existing cloud-based foundations—gfkNewron and NIQ’s Connect and Discover are independently at the leading edge of consumer intelligence platforms and BI tools—enabling a seamless integration process with limited disruption to customers.

What is NIQ + GfK’s consumer panel advantage?

Bringing together two scaled, sophisticated panels in over 40 countries will unlock new consumer-sourced insights and innovation resulting in a leading Consumer Panel offering. Shared customers can also benefit from an improved user experience as consumer panel and retail measurement data come together in a common platform.

What is NIQ + GfK’s custom research advantage?

Previously, GfK’s MCI business and NIQ’s Consumer Insights businesses operated in nearly opposite geographic footprints. They are now complimentary and will be even more impactful. We will take the best innovations from each company’s CI practices, leverage existing high-quality retailer data, and enrich it with top-of-the-line research to provide relevant, actionable insights.

Who is leading NIQ + GfK’s management team?

Under CEO Jim Peck, we have the industry’s most experienced, proven management team. Experience is critical in an industry that relies on strong foundational infrastructure to succeed. With our strong foundations, clients can trust that their insights are in the right hands.

Are there any planned integration efforts that will impact my business? 

Both companies share an intense dedication to our clients. We are fully invested in our clients’ growth and priorities. There will be no impact on your ongoing services.   

Can you tell me more about GfK?

GfK was founded in 1934 in Nuremberg, Germany. Prior to the merger, the independent business served more than 10,000 clients in 67 countries.

Can you tell me more about NIQ?

NIQ was founded in 1923 in Chicago, Illinois, U.S. Prior to the merger, the independent business served more than 20,000 clients in 99 countries.

What is the ownership structure of the combined company?

With the transaction, Advent International will become the majority shareholder of the combined company. Advent International acquired NielsenIQ in a transaction that closed in 2021. Nuremberg Institute for Market Decisions (NIM) and KKR will remain invested as significant shareholders in the combined company.

What is the new company’s name?

Going forward, we will operate as NielsenIQ (NIQ). GfK will continue to use its name and visual identity through a transition period.

We are thrilled to announce the combination of two industry leaders, NIQ and GfK, into one powerhouse organization. As we embark on this journey together, we’re looking for talent like you to join us in showing the world what people want. Here, you’ll help shape the future of our evolving company. 

Whether you are a seasoned professional or just starting your career, there’s a place for you here. There are exciting global opportunities across various departments and functions for you to grow your skills, tackle exciting challenges, and make an impact. From engineering and design to marketing and finance, we have positions that will fit your unique skillset and ambition.

To explore our career opportunities, please visit our career pages below. We’re looking forward to meeting you.